“…E dopo il Saturday Night Fathers tutti a nanna…”

1 Maggio 2015
“E dopo Saturday Night Fathers tutti a nanna…” Cambiano i tempi, cambiano le abitudini, cambiano i modi di dire ma la creatività non si ferma e dà vita a nuove trovate geniali destinate a fare la storia. Si può fare pubblicità senza generare spazzatura? Chi si è imbattuto, almeno una volta, in uno sketch del Carosello sa che ciò è possibile; ci sono infatti pubblicità e pubblicità, ci sono quelle che ti uccidoni i neuroni e quelle che invece te li accendono. Saturday Night Fathers rientra nella seconda categoria, è una web-series tutta speciale che ha per protagonista una macchina, nello specifico la Ford Kuga, e due padri alle prese con i psichedelici sabato sera dei loro figli.


La web-series co-prodotta da Ford e Bananas (Cdp) con broadcasting in esclusiva sul sito del Corriere della Sera, concessionaria RCS, è di scena sul corriere.it dal 19 Marzo, non a caso giorno della festa del papà. I nove episodi ironici e frizzanti mettono al centro della scena 2 generazioni diverse e fanno scoprire, battuta dopo battuta, tutte le funzionalità della Ford Kuga.

Con Bruno e Roberto, i due super papà parcheggiati nella Kuga in attesa dei loro figlioli è una risata continua tra fraintendimenti, doppi sensi e bravate. E così tra un intruso che si nasconde in macchina e un panino con la porchetta, scopriamo che questa Ford oltre ad essere un confortevole rifugio per le attese del Sabato sera, è anche un veicolo ultra moderno e tecnologico. 

Come non amare il SYNC with voice control & text reader, ossia la tecnologia che integra e consente di controllare tutti i dispositivi portatili a bordo? Per chi come me perde le chiavi ogni volta che le ripone in borsa, non si può non adorare il Keyfree System che permette di aprire e chiudere l’auto senza l’utilizzo della chiave. Trovo poi geniale l’ Hands-free Liftgate, la tecnologia che rende possibile l’apertura del bagagliaio anche con i piedi e l’Active Park Assist che ti agevola e suggerisce le manovre per il parcheggio è una di quelle cose che vorrei fortemente. Questa Kuga ha tanto da dare…e a colpo d’occhio credo proprio che metta d’accordo tutte le generazioni. Elegante e sportiva al tempo stesso, la Ford ha tirato fuori un’altra tentazione per gli amanti delle quattro ruote. 



Volete saperne di più? Non vi resta che godervi le puntate di Saturday Night Fathers sul corriere.it e poi, rimembrando il vecchio Carosello, tutti a nanna, perchè è risaputo: la notte porta consiglio…


Buzzoole

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67 Comments

  • Reply francesca romana capizzi 2 Maggio 2015 at 1:11 PM

    E io Carosello me lo ricordo! Gasp mi sa che sono l'unica! Che bella idea hanno avuto quelli di Ford, almeno non è una di quelle pubblicità che ti spaccano i timpani e anche qualcos'altro. …

  • Reply Veronica Vannini 2 Maggio 2015 at 1:12 PM

    Questa auto mi è sempre piaciuta!!!
    Un bacione!!!!
    Passa a trovarmi VeryFP

  • Reply Carmen Cotugno 2 Maggio 2015 at 1:25 PM

    ho visto ogni episodio, troppo forte 🙂
    buon weekend :*
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  • Reply Carmen Vecchio 2 Maggio 2015 at 1:59 PM

    Bellissima questa auto…
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  • Reply El desvan de vicensi 2 Maggio 2015 at 2:17 PM

    Precioso!!!! Yo quiero uno. Un beso y feliz fin de semana.

  • Reply Ivana Split 2 Maggio 2015 at 3:39 PM

    mi piace questa auto!

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  • Reply the chilicool 2 Maggio 2015 at 7:37 PM

    Bella questa auto!
    Alessia
    THECHILICOOL
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  • Reply Dania 3 Maggio 2015 at 6:22 AM

    Una pubblicita molto originale, nula a che vedere con certi spot stupidi e senza senso che si vedono ultimamente..
    Un bacio e buina domenica

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  • Reply Angelique Kalogeropoulou 3 Maggio 2015 at 10:24 AM

    a car post, nice! thanks for sharing dear!
    thx for visiting, I just followed u

    would be nie if we could follow each other?
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  • Reply Maggie Dallospedale 3 Maggio 2015 at 2:18 PM

    La trovo molto originale Meggy, un modo diverso per conoscere una nuova auto per me.
    Vado a vedere l'episodio.
    Un bacione
    MaggieD
    Fashion Blog – Maggie Dallospedale Fashion diary

  • Reply Coco 4 Maggio 2015 at 6:55 AM

    Ciao cara,
    ottimo marketing strategico! non conoscevo queste chicche:)
    Baci,
    Coco et La vie en rose – Valeria Arizzi

  • Reply Marta 4 Maggio 2015 at 7:46 AM

    Ciao, grazie per essere passata a trovarmi….. Ti seguo anch'io molto volentieri!!!!
    Baciiiiiii

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  • Reply b!girl 4 Maggio 2015 at 8:08 AM

    Geniale questa pubblicità, non scontata e super attuale…sis, non ne sapevo nulla, sei fonte di ispirazione!

  • Reply Federica Fila 4 Maggio 2015 at 11:41 AM

    Troppo bella questa pubblicità! <3 un bacione

    THE WALKING FASHION

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